Bacardi USA is unleashing a new advertising campaign for Dewar’s – the number 1 selling Scotch in the U.S. with almost 1.4 million cases sold last year – by targeting younger generations. Sales have been flat for over five years, but Bacardi hopes to change that with the “Dewarism” campaign that will include 22 cable … Continue reading "BACARDI LAUNCHES “DEWARISM” CAMPAIGN"

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