B-F’s New Bourbon a Meatball Down the Middle

Say what you will about Brown-Forman, but the company sticks to what it knows. Fresh off the Southern Comfort and Tuaca sale [see WSD 01-14-2016], it is releasing a new bourbon brand called Coopers' Craft. It will be the company's first new bourbon in 20 years and it's basically a meatball right down the middle.

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