B-F Sees “Long Runway” for RTD Growth with Jack & Coke and Beyond
Dear Client: Brown-Forman and The Coca-Cola Company made headlines this summer after announcing plans to launch Jack & Coke as a branded, ready-to-drink cocktail [see WSD 06-13-2022]. "It's been busy times and Brown-Forman recognizes the opportunity for growth in the RTD area," B-F RTD portfolio director Dallas Cheatham tells WSD. "So we're definitely resourcing … Continue reading "B-F Sees “Long Runway” for RTD Growth with Jack & Coke and Beyond"
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