B-F Refocuses A&P Spend Off Premise

Dear Client:Building the off-premise continues to be a big focus for Brown-Forman as consumers drink more at home. The company said today they reallocated money spent on advertising and promotion (A&P) in the first quarter ended July 31 to boost value added packs and increase their presence at retail stores, which helped underlying sales.“The shift … Continue reading "B-F Refocuses A&P Spend Off Premise"

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