B-F: Jack Daniel’s Still Healthy in “Big is Bad” Environment

Fiscal 2016 delivered a heaping helping of change for Brown-Forman. You'll recall, the company sold Tuaca and Southern Comfort [see WSD 01-14-2016], acquired BenRiach [see WSD 04-27-2016] and launched its first new bourbon brand in 20 years [see WSD 04-12-2016]. In an earnings call this morning, B-F top brass discussed the logic behind these strategic decisions and its brand performances for the fiscal year ended April 30.

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