B-F & Coke Execs Share More Color on Jack & Coke RTD
Dear Client: This week, Brown-Forman and The Coca-Cola Company made headlines when they announced plans to launch a Jack & Coke ready-to-drink product globally [see WSD 06-13-2022]. Today, execs from both companies spoke at the Deutsch Global Consumer Conference, and of course they were asked about the new RTD. You'll recall, the product is initially launching … Continue reading "B-F & Coke Execs Share More Color on Jack & Coke RTD"
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