B-F and Coke Team Up to Launch Jack & Coke RTD Globally
Dear Client: Today Brown-Forman and The Coca-Cola Company announced a global relationship to launch Jack & Coke as a branded, ready-to-drink cocktail, per release. "This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable," says B-F chief Lawson Whiting. "Coca-Cola perfectly … Continue reading "B-F and Coke Team Up to Launch Jack & Coke RTD Globally"
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