Aviation to Follow Casamigos’ Footsteps?

Dear Client:  In 2017, Diageo purchased George Clooney's tequila brand, Casamigos, for a whopping $1 billion. There was some sticker shock at the time, but the brand is on track to meet Diageo's benchmarks.  Yesterday, Diageo made another star-studded purchase with a high multiple, acquiring Aviation American Gin, part-owned by actor Ryan Reynolds, along with … Continue reading "Aviation to Follow Casamigos’ Footsteps?"

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