Dear Client:   This week, Brown-Forman and The Coca-Cola Company made headlines when they announced plans to launch a Jack & Coke ready-to-drink product globally [see WSD 06-13-2022]. Today, execs from both companies spoke at the Deutsch Global Consumer Conference, and of course they were asked about the new RTD. You'll recall, the product is initially launching … Continue reading "B-F & Coke Execs Share More Color on Jack & Coke RTD"

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Dear Client:   As inflation puts pressure on people's wallets, there's the fear that consumers may be trading down, bucking the long-standing premiumization trend in the bev alc category. During a session at the recent DISCUS conference, Park Street ceo Harry Kohlmann and NielsenIQ thought leadership vp - bev alc vertical, Jon Berg, dug into the long … Continue reading "How the Current Environment Could Impact Spirits Premiumization Trends"

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Dear Client:   Shortly after taking over her family business as ceo, Cristina Mariani-May made major structural changes to Banfi Wine in 2019, streamlining the business to focus just on proprietary labels, culling more than 2 million cases of value-priced wines. The new structure appears to be working, with revenues up 25% in 2021 and similar, positive … Continue reading "Banfi CEO on Restructuring the Business (After Deciding Not to Sell)"

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Dear Client:   Today Brown-Forman and The Coca-Cola Company announced a global relationship to launch Jack & Coke as a branded, ready-to-drink cocktail, per release. "This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable," says B-F chief Lawson Whiting. "Coca-Cola perfectly … Continue reading "B-F and Coke Team Up to Launch Jack & Coke RTD Globally"

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Dear Client:   This week your editors headed down to New Orleans for the third annual Distilled Spirits Council conference. To kick things off DISCUS chief Chris Swonger shared an overview of the group's key initiatives. LEGISLATIVE PRIORITIES UPDATE. Two of DISCUS' top legislative priorities are: securing fair treatment of spirits-based ready-to-drink products, and modernizing direct-to-consumer shipping … Continue reading "DISCUS Chief Shares Key Initiatives Plus Other Conference Highlights"

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Dear Client:   Napa Valley-based Copper Cane Wines & Provisions was founded in 2014 by winemaker Joe Wagner, who built and sold Meiomi to Constellation Brands (and his family started Caymus Vineyards in the '70s). Copper Cane has been growing at 20%-25% on average since its inception. Your editor recently caught up with Joe, who shared all … Continue reading "Copper Cane Wines Getting into Spirits with Four New Brands"

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Dear Client:   Wine & Spirits Wholesalers of America recently hosted a webinar as part of its WSWA Access initiative, covering new business principles and best practices in a post-COVID marketplace. You may recall, the trade group launched WSWA Access in late 2020 as a hub for craft, start-up and small production wine and spirits [see WSD … Continue reading "Grokking the Post-COVID Marketplace"

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Dear Client:   The on-premise is still in recovery mode, and hotels are likely to be the last to fully recover, according to Technomic senior principal David Henkes. Fortunately, the segment is "still seeing strong growth," he said at the recent VIBE conference in Carlsbad, California. David moderated a panel during the conference to discuss hotel recovery, … Continue reading "The State of Hotel Food & Beverage"

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Dear Client:  Social media platform TikTok attracts more than 1 billion monthly active users globally, and was the top app downloaded in 2020 and 2021. It has now surpassed Instagram for popularity among gen Z users. Those stats were shared at the annual VIBE conference last week in Carlsbad, California. TikTok gm of North America global business … Continue reading "How to Leverage TikTok Effectively"

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Dear Client:  Heineken USA is the latest big brewer to get into the popular spirits-based ready-to-drink segment, with plans to launch a Dos Equis tequila-based RTD margarita this summer. Heineken USA cmo Jonnie Cahill gave all the deets to sister publication Beer Business Daily. Jonnie called the 10% abv tequila-based margarita brand the "logical next step" … Continue reading "Another Big Brewer Hops on Spirits RTD Bandwagon"

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