Another Big Brewer Hops on Spirits RTD Bandwagon
Dear Client: Heineken USA is the latest big brewer to get into the popular spirits-based ready-to-drink segment, with plans to launch a Dos Equis tequila-based RTD margarita this summer. Heineken USA cmo Jonnie Cahill gave all the deets to sister publication Beer Business Daily. Jonnie called the 10% abv tequila-based margarita brand the "logical next step" … Continue reading "Another Big Brewer Hops on Spirits RTD Bandwagon"
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