American Whiskey Revenue Hits $3 Billion
Continuing our coverage on the best-performing spirits categories of 2016, today we'll dig into one of the three categories to deliver both volume and supplier revenue growth across the pricing spectrum. In addition to Tequila, which we covered yesterday [see WSD 02-13-2017], American whiskey also fits into this exclusive group. As a whole, American whiskey delivered 6.8% volume growth totaling 21.7 million cases, and 7.7% revenue growth to $3 billion, according to Distilled Spirits Council data.
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