Amazon Distances Itself from Wine Brand Creation

What is Amazon up to? (A question we are perpetually asking ourselves these days.) Last week we reported Oregon winery King Estate had partnered with Amazon Wine to create a new brand called Next [see WSD 06-29-2017]. The initial release said Amazon was involved from conception to release of the brand. It wasn't a terribly surprising move considering Amazon has upped its private label production of a number of other goods like batteries, food products and various household commodities.

You are unauthorized to view this page.