Alert: Pernod Signs J-V with Tequila Avion

Pernod Ricard announced this morning that it has signed a joint venture agreement with Tequila Avion "for the purpose of producing and promoting the ultra-premium tequila brand." Pernod will hold a minority interest in the j-v and will be the exclusive worldwide distributor of Avion, which was founded in 2010.

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