Alert, Campari Acquires Bulldog Gin

Gruppo Campari announced it has acquired Bulldog London Dry Gin for $58.4 million. The purchase price includes working capital and assumed liabilities plus a possible earn-out depending on incremental sales volumes and agreed upon volume targets. This acquisition allows Campari to "fully exploit the brand's growth potential going forward by taking full control of the marketing strategy as well as the brand building initiatives," per a release.

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