Absolut Introduces Sparkling White Wine Vodka Blend

Pernod Ricard USA is capitalizing on three popular trends with its latest innovation, Absolut Tune: a sparkling infusion of New Zealand sauvignon blanc and of course, Absolut vodka. Aiming to capture the female demographic, fashion designer Charlotte Ronson and musical artist Solange Knowles have signed on to promote the new brand.

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