WSD recently spoke with Adam Kamenstein, the ceo of Voli Light Vodkas. The name comes from the meshing of "vodka and light," and offers a range of low-calorie fruit and fusion flavored vodkas that include: Raspberry Cocoa, Espresso Vanilla, Orange Vanilla, Lemon and Lyte (original) electrolyte. The products starting hitting shelves in 2010 and a few months later Voli signed with Palm Bay to import and help market the product.