A Look at Campari’s Game Plan for F2017

Gruppo Campari started out of the gate strong in the first half of fiscal 2016 (+8.6), but the momentum was tampered by "sales phasing" in the second half, making for a full year organic growth rate of 2.1% in the US for the year ended December 31, 2016. Campari says the key drivers for the performance were Wild Turkey (+1.4%), the Italian specialties, particularly Aperol (+42.8%) and Campari (3.7%), as well as Espolon (41.9%).

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