Dear Client: Tequila and whiskey have consistently driven growth for several big suppliers in recent years. Looking at the latest four weeks through October 8, your editors noticed a few interesting shifts in the two categories in Circana-measured channels. HIGHER END TEQUILA BRANDS LOSING SHARE. While tequila's surge over the last couple of years has … Continue reading "A Few Notable Trend Shifts in Tequila, Whiskey Scan Data"