We're seeing a shift in the industry - a dichotomy if you will - as some spirits companies are cutting back on promotions, and others are still chugging along. Also interesting, many of the larger brands are flat or even slightly down, as smaller, premium brands fuel the growth. This tells us that although consumers are increasingly turning away from value brands (particularly value vodka), they are still looking for deals - that much is evident in NABCA's control-state data for the month of April.