A CRASH COURSE IN HOW MILLENNIALS DRINK
A new study from the Nielsen Company confirms important themes in Millennial drinking, including the generation’s willingness to experiment with new products and pay a premium for alcohol. It’s all about the image, right?Also known as “The Next Great Generation,†which is news to us, the 70 million Millennials outnumber Generation Xers (31 – 44 … Continue reading "A CRASH COURSE IN HOW MILLENNIALS DRINK"
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