A Closer Look at Jameson Irish Whiskey

Jameson Irish Whiskey has reached the 1 million case mark in the US, with annuals sales of 3 million cases globally. Today we spoke with Wayne Hartunian, vp of marketing for whiskies and cognac, Pernod Ricard USA, who gave us some insight on the brand along with wider industry issues. He previously served as Jameson's marketing director and has watched the brand grow over the past several years. Here's what Wayne had to say as you, dear reader, are a fly on the wall:

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