A Close Look at The Other Guys

In 2001 Don Sebastiani and his sons Don Jr. and August started a new wine company, Don Sebastiani & Sons, which carries brands including Smoking Loon and Pepperwood Grove. The Other Guys (TOG) began as a sales division in the company where it grew from an annual case production of 5,000 to 140,000. In 2010 it spun off from Don & Sons to become an independently operated wine company. The Other Guys, which is led by August Sebastiani, has already made a name for itself in quite a short period of time, growing by 66% last year. So we recently spoke with August to learn more about his company's strategy and plans for the future. Here's what he had to say as you, dear reader, are a fly on the wall:

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