A-B’s Drinkworks Strikes Licensing Deal with Heaven Hill

Dear Client:Personal drinks machine Drinkworks, the joint venture between Anheuser-Busch and Keurig Dr Pepper, today announced a licensing agreement with Heaven Hill Brands to create co-branded cocktail pods, marking Drinkworks' second partnership with a spirits company. The partnership has been in the works for a little over a year now. "When Drinkworks was starting [in early … Continue reading "A-B’s Drinkworks Strikes Licensing Deal with Heaven Hill"

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