$8-$10 Wines Still in the Sweet Spot?

In recent years it's been said that wines priced in the $8-$10 range are in the industry sweet spot. That price category is chugging along quite nicely in the off-premise, helped by moscatos, red blends and emerging brands. True, it's not posting as much growth as super-premium table wines or premium box wines. But evidence suggests it is taking share, according to food, drug and c-store data from SymphonyIRI.

You are unauthorized to view this page.