2017 Trends Suggest “New Normal” for 2018

Total beverage alcohol volumes were down 0.2% in 2017 because consumers are gravitating toward healthier drinking experiences, including seeking out all-natural ingredients, low-ABV or zero-proof mocktails, According to the initial results from IWSR's annual US Beverage Alcohol Review (BAR). As a result, they're beer consumption habits lagged (-0.5%).

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