2016 Trends: A Tale of Two Channels

As the beverage alcohol strategy for each channel becomes increasingly specialized, Nielsen CGA has provided WSD with an overview of the whole market for 2016 in order to shed some light on channel and brand dynamics. They found that while spirits' outperformance and premiumization is taking place in both the on and off-premise, there are some noteworthy differences in the trends for each channel.

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