Advisory Board

Wine & Spirit Daily's advisory board, also called the Truth Squad, consists of over 30 industry executives from distributors, wineries, distillers, importers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the wine and spirits industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email Wine & Spirits Daily on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the wine and spirits industry Truth Squad, send me an email at , and you will be included in the wine and spirits industry's quest for the Truth which, apparently, sets us free.

WhistlePig Lining up a Sale?

FILED JUNE 23, 2017 Vermont-based WhistlePig Whiskey is exploring a sale, according to Bloomberg. The company has invited suitors to submit formal takeover bids, but the publication stresses they are in the very early stages and nothing is guaranteed.
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CA Retailer Heralds Whiskey Price War

FILED JUNE 22, 2017 David Driscoll, K&L Wine Merchants' head spirits buyer, claims now is the best time to be a whiskey drinker... but not for the reason you might hope. He believes California is "about to see what happens when an entire retail industry goes to war over pricing due to an oversaturated, overstretched, and overexposed whiskey market that's beginning to buckle under all that extra weight," per a recent blog post.
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